API Marketplace
Developer portal designed for a leading UK-based financial institution
Role
Individual contributor (UX Designer, UI Designer)
Client Description
Client is a leading UK-based financial institution with over 250 years of history, serving millions of customers. They offer a range of personal and business banking services and are committed to enhancing their digital platforms for a secure and seamless user experience.
API Marketplace
The API Marketplace is a web application designed for developers to discover APIs for their applications. Developers can browse APIs from platforms such as Google Apigee, IBM API Connect, and Azure API Management, and seamlessly integrate them into their projects.
Design Story
For the API Marketplace, I worked as the sole UX and UI designer, addressing a critical problem: developers were unable to create applications independently and had to rely on the L3 support team, which caused delays of 1-2 days. After stakeholder discussions and understanding the pain points, I designed a solution that empowered developers to create applications directly from the marketplace without external support. I created user flows and wireframes, conducting several review sessions with stakeholders and engineers before finalizing the UI using design system.
The new flow allowed developers to instantly generate credentials, eliminating the dependency on the L3 team and significantly improving productivity. This not only streamlined the process but also allowed client to scale their operations more efficiently, benefiting both developers and the business by reducing the need for L3 involvement.
Designs
To maintain the confidentiality of the project I am not sharing any UX work of the project.
Impacts
Developers could now create applications and obtain credentials in under 5 minutes, reducing the previous wait time of 1-2 days by over 95%.
The solution eliminated reliance on the L3 support team, freeing up 100% of their time previously spent on application creation, allowing developers to work independently and integrate APIs faster.
By reducing L3 involvement, Lloyds improved scalability by 30%, enabling more API integrations and optimizing resource allocation, which contributed to both developer satisfaction and business growth.