Nissan Connect
Car connectivity application of Nissan
Role
UX Researcher and UX Designer
Project Description
The NissanConnect mobile app extends the advanced infotainment and connectivity system found in Nissan vehicles. This app enhances the driving experience by navigation, and communication features, ensuring drivers stay informed, entertained, and seamlessly connected while on the move.
The Ask
The current mobile app has not been generating significant business for the past 2.5 years, and user engagement is consistently low, with people not using the app regularly.
Approach
The approach below was used to identify the problems in the NissanConnect application.
Understand the problem
Flow Analysis
Heuristic evaluation
Accessibility review
Define & Ideations
User journey
Customer journey map
Solution & Wireframing
User journey
Wireframes iterations
Design & Prototype
UI Design
Design system
Usability testing
Usability testing
Brainstorming
Analytics analysis
User interview
Impacts
38% increase in service booking
48% increase in using Nissan authorised service center
45% increase in buying accessories though the app for connected and non-connected cars
60% above impact on the app revenue, comparing to last 2 years
75-82% above Customer retention using the app, comparing to last 2 years