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Tuk Tuk

An app that helps users to get a delightful journey on Rickshaws

Time frame

3 weeks I  August 2019

My role

UX researcher, UX designer, UI designer, Interaction designer

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Project brief

Design a mobile app that delivers a seamless experience. Design thinking is the approach taken for the tuk-tuk app. This app would help any individual who uses rickshaws for their journey. With this app, users can save time and money. Wouldn’t it be better for a user can book their rickshaw from anywhere?

Goals

Wanted to design a new rickshaw hailing app that provides a good experience and less complexity to users in Kerala.

Interviews

Conducted semi-structured interviews to find out the pain points of users. By interview, I could empathize with users. I always believe, framing the right questions and intent behind the question should be important before start the Interview

Breakdowns 

Here are the pain points got from the interview:

  • Varying rates        

  • Security problem for women

  • Non-availability of rickshaws in apps like Uber, Ola, etc (in 2019)         

  • No sharing rickshaw feature in Uber, Ola, etc (in 2019)         

  • People facing difficulties in reading the language of the app (most people are not comfortable with English)          

  • Non-availability of rickshaws in hubs          

  • No method to choose rickshaw drivers through review​

Survey

The survey was conducted to quantify the data obtained from interviews. Create survey questions using survey monkey and shared it through social media.

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Persona

From user study, the persona has been made for two categories such as a person using apps like Uber, Ola, etc usually and a person without using Uber, Ola, etc and categorized them according to their activities, frustrations, and needs

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Customer journey map

I created a journey map for the user not using ridesharing apps and I was able to get the actions, thoughts, and emotions of that user.

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Task flow

From the ideation session, chose a solution that will give a better experience to users. Then I created a task flow to how users will achieve their activity.

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Wireflow
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High fidelity prototype
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Language selection

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Pickup point (GPS selection) can be changed by the user Ride now and Ride later

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Payment option

Driver details

Shows time left to arrive

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Destination typing screen

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Types of rickshaws available Sharing rickshaw, Mini rickshaw etc

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User can cancel the ride User can call the driver Shows time to arrive

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Users can type destination or choose from history

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Drivers list user will get review based drivers

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User can share driver and ride details with others Emergency call (security for ladies)

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User can rate driver after ride

Interactive prototype
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What next?

Should conduct a UX expert review.

Should interview older people to know about their pain points.

Thank You :)
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